Do you think all new movies should be available on streaming platforms as they release at movie theatres?

I doubt many people expected a global pandemic to be the all-encompassing game changer that it was for the movie industry. It was a perfect storm of factors that forced titanic change onto a powerful industry. The rise and rise of the international streaming platforms was given a turbo boost as people were cooped up in their homes in government mandated lockdowns.

I doubt many people expected a global pandemic to be the all-encompassing game changer that it was for the movie industry. It was a perfect storm of factors that forced titanic change onto a powerful industry. The rise and rise of the international streaming platforms was given a turbo boost as people were cooped up in their homes in government mandated lockdowns.

When restrictions were loosened, cinemas struggled to deal with not only policies that reduced viewer numbers. But also customers who were fearful that such close and prolonged contact with other movie goers would put them at unnecessary risk. The public craved big-ticket movie releases but cinemas either weren’t open or they didn’t feel comfortable visiting them. For some time before the pandemic struck, many cinemas were struggling with numbers that simply didn’t add up. Attendance was down for all but the biggest releases. Movies continually grew in budget in order to keep pushing boundaries and to try and prove that they could offer something an in-home, small screen experience simply couldn’t.

These costs are, ultimately, pushed onto the cinema and the cinemagoers. There were some barnstorming experiments in the months following the start of the pandemic. Movie studios had to do some serious math. They had to consider how much less money would be made if a movie were released on streaming platforms only. They had to think about how much they could charge. The industry was rocked. Where does the industry go from here? Back to normal or to double down on the new normal?

Results

7,422 Respondents

66% Voted:  4,898 Votes:  YES

33% Voted: 2,523 Votes: NO

SurveyBeta Conclusion

The public have spoken and it appears they would happily trade a short trip, big screen and gigantic fizzy drink for the sofa, a smaller screen and whatever’s in the refrigerator. There are a number of reasons we think this might be the case. Market forces dictate that the cost of technology plunges faster than ever. Our televisions, phones, and screens are all getting cheaper, bigger, better, brighter and seem to incorporate at least one new technology each year. First it was high-definition, then it was 3D, 4K and HDR came along to dazzle us with brighter whites and darker blacks. OLED panels, which offer even darker blacks, are fast becoming cheap enough for the average consumer. Home projectors are increasingly affordable which brings us as close to the cinema experience as we’ve ever been in the comfort of our own homes.

Additionally, the trend for urgency in all that we want is increasingly strong. We order from Amazon and expect next day or sooner delivery. Breakfast, dinner or lunch can be winging its way towards your mouth with a few mere taps of your finger within your food delivery app of choice. The idea that an eagerly awaited movie, with a big a-star cast and a budget to match, can be ready at 6pm on a given evening to stream with a single press of a button is addictive and enthralling. It feels like the future. And it’s clearly the future people want.

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