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How has technology impacted surveys throughout history?

The rise of the mobile phone as the most common computer in the world has led to a new innovation. That innovation is purely one related to ease-of-access. By empowering people to be able to carry out a survey while they sit on a bus, stand in a queue or lie on the sofa a whole new level of engagement is possible. No longer does a survey require a pen, a table, a seat and 10 minutes of time. A survey can be completed while lunch is eaten, and on the move.  

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