Most people know Nielsen as the company that measures TV ratings — but did you know they’ll actually pay you just for using your phone or computer?
This Nielsen Panel guide 2025 explains how it works, how much you can earn, what devices it uses, and whether it’s worth joining if you want easy passive income.
🔹 What Is the Nielsen Computer & Mobile Panel?
Nielsen’s panel is a research program that helps measure how people use the internet, apps, and streaming services. By anonymously tracking your digital habits, Nielsen provides insights to advertisers and media companies — and rewards you for helping.
📱 Install the Nielsen app on your phone, tablet, or computer
💸 Earn points automatically while you browse, stream, or shop online
🎁 Redeem points for gift cards from top retailers
🔐 Data is anonymous and used only for research
You don’t have to take surveys or change your habits — Nielsen runs quietly in the background and pays you for being part of their research group.
🚀 How Does the Nielsen Panel Work?
- Sign up with your email and basic info.
- Download the Nielsen app (available for Android, iOS, Windows, and Mac).
- Stay connected — the app runs in the background, measuring internet and app activity.
- Earn points automatically every month you stay active.
- Redeem your points for e-gift cards from brands like Amazon, Target, and Starbucks.
No surveys, no daily tasks — just passive earnings for keeping the app installed.
✅ Pros of the Nielsen Panel
💰 Earn up to $60 per year in gift cards
📲 Works on computers, tablets, and mobile devices
🔒 Data privacy is a top priority (information is encrypted and anonymized)
🎁 Rewards available from popular retailers
🕒 Completely passive — set it and forget it
⚠️ Cons of the Nielsen Panel
🚫 Limited earning potential — max is $60/year
💻 Must keep the software installed and active
📶 Occasional connectivity checks to remain eligible
📊 Nielsen Panel Rewards & Payouts
| Feature | Details |
|---|---|
| 💵 Earnings | Up to $60/year in gift cards |
| 🎁 Reward Type | Gift cards (Amazon, Target, Starbucks, etc.) |
| 📱 Devices Supported | Android, iOS, Windows, macOS |
| ⏱️ Effort Required | Minimal — app runs in background |
| 🔐 Data Use | Anonymous internet usage tracking |
🔐 Is Nielsen Safe to Use?
Yes. Nielsen has been a trusted name in audience research for nearly a century.
The app uses encryption and privacy safeguards to ensure your personal data stays anonymous and secure.
They never sell your personal info, and you can uninstall the app anytime.
🎯 SurveyBeta Final Thoughts
If you’re looking for a simple, hands-free way to earn rewards, the Nielsen Computer & Mobile Panel is worth it. You won’t get rich, but earning up to $60 a year for doing nothing but staying connected is an easy win — especially since Nielsen is one of the most reputable research companies around.
Nielsen invites are now open!